Editorial Policy

7Gents is committed to the highest editorial and ethical standards in creating content related to menswear and related industries such as colognes.

We live through our TIPE values, which you can read here, as well as on our About page, and our Code of Ethics.

Our TIPE Values

TIPE stands for Transparency, Inspire, Provide value, and Educate.


We take care to present information without bias, and we turn down business if we feel we could not genuinely recommend the product. Therefore, if we ever promote or recommend a product, it is because we truly believe in the company, the product, and the technology. What is the value of work without integrity?

We do include affiliate links for men’s colognes we recommend, and are an Amazon Associate among other programs, but only recommend products we feel are of high quality.

Read more about how we do our hands-on product reviews.


We aim to showcase some of the most exciting, inspirational and extraordinary developments in the menswear sector, and further people’s interest in this growing technology. We believe menswear will become more and more impactful in the coming years, and intend to help democratize it further by inspiring curious minds.

Provide Value

We focus only on publishing the highest quality content possible — that is what the 7Gents brand is built on. We always try to go above and beyond with our research, and never cut corners in our content writing process. We would be doing a disservice to ourselves, as well as our readers, if we ever published anything that wasn’t our absolute best.


At 7Gents, our purpose is to educate people on the current state and future of menswear. We take care to provide bias-free and accurate information to provide the maximum education to our readers. If you leave our website without any additional insights, we have failed in our mission.

Our Editorial Process

Stage 1: Investigation

The information that grounds our materials is sourced from the firsthand encounters of individuals engaged in sector-specific content. To amalgamate this data and offer users a comprehensive and objective collection of content on a given topic, we mandate our content creators to reference peer-reviewed studies. In-house, we’ve established a methodology to categorize varying kinds of research documentation based on their credibility.

For insights from firsthand experiences, they liaise with individuals who have immediate and ongoing familiarity with menswear, established non-profit organizations with acknowledged proficiency and dedicated focus, and those who a certain subject or concern might directly impact.

Stage 2: Production

Once a piece of content has been drafted, it is edited by a member of the 7Gents editorial team:

It is checked for:

  1. Accuracy
  2. Balance
  3. Accessibility
  4. Tone

Written content is then passed on to the website Editor to be checked for:

  1. Any factual errors
  2. Spelling
  3. Grammar
  4. Consistency with our editorial guidelines
  5. Overall presentation and layout
  6. Clarity

Stage 3: Approval of Guidelines

The CEO needs to give a green light to our guidelines before they are displayed on the web.

Stage 4: Assessment of Material

The material on the 7Gents site (7Gents.com) undergoes regular scrutiny. The primary material is assessed multiple times yearly, while content that is less prone to updates in information and proof is evaluated at a minimum biennially.

Feedback from users and interested parties regarding the live content is taken into account as it comes in daily. If needed, the content gets an immediate re-evaluation and update.

Stage 5: Appeals procedure

Should there be an unexpected grievance regarding web material that the chief editor cannot address, the issue will be forwarded to the the Head Editor.