11 Best 1970s Colognes That Are Still Sold in 2024

If you’re looking for the best 1970s cologne, Pour Homme by Paco Rabanne should be at the top of your list. I can attest to its timeless appeal and versatile nature.

Pour Homme has a blend of herbal and woody notes perfect for both the work week and evenings out. This cologne’s balanced fragrance and enduring popularity solidify its position as the best fragrance from the 1970s.

Budget-friendly
Best 70s Fragrance
Subtle and Sophisticated
4.2
4.8
4.5
  • Long-Lasting Scent: Grey Flannel provides a solid 8-hour longevity.
  • Affordable Elegance: It offers a high-quality, sophisticated scent at a fraction of the price of luxury colognes.
  • Refined and timeless scent.
  • A fit for the office and going out in the evening.
  • Deep woody fragrance.
  • perfect for formal events and date nights.
$20.07
$37.54
$134.00
Budget-friendly
4.2
  • Long-Lasting Scent: Grey Flannel provides a solid 8-hour longevity.
  • Affordable Elegance: It offers a high-quality, sophisticated scent at a fraction of the price of luxury colognes.
$20.07
Best 70s Fragrance
4.8
  • Refined and timeless scent.
  • A fit for the office and going out in the evening.
$37.54
Subtle and Sophisticated
4.5
  • Deep woody fragrance.
  • perfect for formal events and date nights.
$134.00
07/23/2024 06:48 am GMT

For those seeking a fragrance that is a great fit for formal events or intimate evenings, Givenchy Gentleman Eau de Parfum launched in 1974 is a prime choice.

Another notable option is Geoffrey Beene – Grey Flannel, launched in 1975. This cologne features a unique violet-dominated aroma, ideal for men who prefer subtlety with a touch of sophistication.

Geoffrey Beene – Grey Flannel
Grey Flannel is a subtle, and fresh, violet-dominated fragrance. Photo taken by Joe Manktelow-Pimm. Copyright: 7Gents ©

Here’s my full list of 1970s-era colognes; an era that produced some of the most iconic and enduring scents in men’s fragrance. Each of these colognes offers a unique blend of notes, catering to different preferences and occasions.

Best 1970s Men’s Cologne Still Sold Today


1. Pour Homme by Paco Rabanne: Best Overall

Best 70s Scent
Paco Rabbane Pour Homme
4.8
$37.54
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07/23/2024 06:48 am GMT

Paco Rabanne’s Pour Homme was a trailblazer in the world of men’s fragrances, which is why it’s still a very popular scent nowadays. It has a fresh and aromatic scent profile which was a welcomed departure from the heavier, muskier fragrances of the time.

Paco Rabanne Pour Homme didn’t get any open endorsements from celebrities but people celebrated this scent for its refined and timeless aroma. 

Pour Homme was and still is a go-to for men seeking a sophisticated yet understated scent. I’d use it for both workdays and evenings out, as its balanced blend of herbal and woody notes make it incredibly versatile.

Paco Rabanne - Pour Homme
Pour Homme by Paco RabanneFragrance Notes
Top Notes:Rosemary, Clary Sage, and Brazilian Rosewood
Middle Notes:Tonka Bean, Lavender, and Geranium
Base Notes:Honey, Amber, Musk, and Oakmoss

2. Givenchy Gentleman: Subtle and Elegant Aroma

Subtle and Elegant Aroma
Givenchy Gentleman EDP Spray Men
4.5
$134.00
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07/23/2024 06:48 am GMT

Givenchy Gentleman was unveiled in 1974 and became a real game-changer in the world of aromatic scents. It represented the sophisticated man of the 70s, through its rich and complex scent profile which was both modern and timeless.

Like many of the other colognes I’ve mentioned, this fragrance was more than just a scent; it was a statement of elegance and class, making it perfect for formal events and intimate evenings. It’sa classic scent with a deep woody fragrance that sets it apart from the crowd and leaves a lasting impression.

Givenchy Gentleman was the epitome of luxury and refinement, So get yourself a bottle if you’re seeking a classic cologne with depth and character.

Givenchy - Gentleman
Gentleman EDPFragrance Notes
Top Notes:Honey, Cinnamon, Bergamot, Rose, Lemon, and Tarragon.
Middle Notes:Patchouli, Orris Root, Jasmine, and Cedar.
Base Notes:Leather, Amber, Patchouli, Musk, Oakmoss, Vanilla, Vetiver, and Civet.

3. Geoffrey Beene Grey Flannel: Wallet-friendly choice

Wallet-friendly Choice
Grey Flannel by Geoffrey Beene
4.2
$20.07
Pros:
  • Long-Lasting Scent: Grey Flannel provides a solid 8-hour longevity, ensuring the fragrance stays with you throughout the day.
  • Affordable Elegance: It offers a high-quality, sophisticated scent at a fraction of the price of luxury colognes.
Cons:
  • Overpowering for Casual Use: The intense aroma of Grey Flannel can be too strong for everyday, casual settings.
  • Not Summer-Friendly: Its heavy composition makes it less suitable for hot, summer days, potentially becoming cloying.
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07/23/2024 06:48 am GMT

Next up we have Grey Flannel by Geoffrey Beene, introduced in 1975, which also diverts slightly from the ultra-masculine scents of the era. 

Don’t get me wrong, it’s not exactly a light fragrance, but it certainly is more on the understated side. Plus, it’s got a distinct violet-dominated aroma that sets it apart. The fragrance evolves into a scent that’s fresh, slightly powdery, and memorable.

Photo of Grey Flannel taken during my fragrance test. Photo taken by Joe Manktelow-Pimm. Copyright: 7Gents ©

Grey Flannel is best for those who wanted to stand out without being overpowering, which is why it was the choice for 70s men who liked subtlety with a splash of sophistication. Also, its balanced blend of woody and herbal notes made it great for both day and night, while cementing its place as a classic fragrance of the 1970s.

Geoffrey Beene - Grey Flannel
Gray Flannel EDTFragrance Notes
Top Notes:Galbanum, Neroli, Petitgrain, Bergamot, and Lemon
Middle Notes:Mimosa, Iris, Violet, Sage, Rose, Geranium, and Narcissus
Base Notes:Tonka Bean, Almond, Oakmoss, Vetiver, and Cedar

4. Ralph Lauren Polo Green: For Adventurous Guys

For Adventurous Guys
Ralph Lauren Fragrances - Polo Men's Cologne (Green)
4.5
$105.00

Classicly masculine with combinations of leather and pine.

Perfect for a mature Gent in winter or fall.

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07/22/2024 09:08 am GMT

When Polo Green was released by Ralph Lauren, its popularity skyrocketed, resulting in it quickly becoming a symbol of masculine elegance. 

It’s one of the more woodsy fragrances which captured the adventurous spirit of the outdoors, making it a favorite for both work and special occasions. The scent’s rich woody undertones spoke to men looking for a bold yet sophisticated aroma.

Ralph Lauren Polo Green had its popularity was further cemented by endorsements from iconic figures like Clint Eastwood, who more or less made it his signature fragrance and a must-have in every man’s fragrance collection.

Ralph Lauren - Polo Green
Polo Green Ralph Lauren EDTFragrance Notes
Top Notes:Pine, Lavender, Juniper, Artemisia, Bergamot, Cumin, Basil, and Green
Middle Notes:Coriander, Marjoram, Jasmine, Carnation, Geranium, Thyme, and Rose
Base Notes:Oakmoss, Patchouli, Leather, Cedar, Amber, Musk, and Frankincense

5. Hermès Equipage: Ideal for Sophisticated Manliness

Ideal for Sophisticated Manliness
Hermes Equipage
$165.00 $145.31
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07/23/2024 02:29 am GMT

Launched in 1970, Hermès Equipage was Hermès’ first fragrance for men, and it immediately became a symbol of masculine elegance and sophistication.

Its aromatic profile combines the best of spicy, woody, and floral notes, creating a scent that’s both refined and inviting.

The scent opens with a fresh and slightly spicy mix of Bergamot and Nutmeg, setting a refined and welcoming tone.

In the heart, a compelling blend of pine, vetiver, cinnamon, and jasmine offers a warm, woody core with a hint of floral elegance. It feels classic, without feeling dated.

A rich base of Oakmoss, Labdanum, Patchouli, and Musk provides a deep, enduring finish that leaves a lasting impression.

This harmonious blend of warmth and complexity is a perfect slice of nostalgia for discerning gentlemen – one of my personal favorites.

Hermes EquipageFragrance Notes
Top Notes:Bergamot, Nutmeg, Aldehydes
Middle Notes:Carnation, Pine Tree, Cinnamon, Jasmine, Vetiver
Base Notes:Oakmoss, Labdanum, Patchouli, Musk

6. Fabergé Brut: Strong Masculine Aroma

Strong Masculine Aroma
Brut Faberge Classic EDT for Men, 100ml
9.630.036,00₹
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07/22/2024 09:02 am GMT

Faberge is a truly timeless fragrance and a close second to Polo Green in terms of popularity and cultural impact. It was introduced in 1963 and became another emblem of the 1970s man. Trust me, you can’t miss it! It’s got a strong masculine scent that made it a staple in many grooming routines.

They marketed this masculine fragrance as “The Essence of Man” and its popularity soared because of endorsements from celebrities like football legend Joe Namath

I’d say it’s perfect for both daily wear and special occasions, as its aromatic profile is a blend of spicy, woody, and citrus notes, making it a versatile choice for the modern man of the 70s.

Faberge - Brut
FabergeFragrance Notes
Top Notes:Lemon, Bergamot, Orange Blossom, Star anise, and Basil
Middle Notes:Lavender, Geranium, Jasmine, and Ylang-Ylang
Base Notes:Sandalwood, Oakmoss, Vetiver, Patchouli, Tonka Bean, and Vanilla

7. Jovan Musk For Men: Best Cologne for Adventurous Guys

Best Cologne for Adventurous Guys
Jovan Musk Eau de Cologne Spray for Men
$28.99 $12.45
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07/23/2024 06:48 am GMT

If you were a free-spirited and adventurous man in the 70s, then Jovan Musk was probably your favorite scent. This classic fragrance has a warm, musky aroma, which really suited the decade’s trend toward sensual and earthy fragrances.

Jovan Musk was also pretty affordable in the 70s, but still offered a masculine scent that was inviting and unique. This scent could be for everyday wear, but its alluring aroma made it a no-brainer for date nights. Simplicity and depth are the reason why it’s been cherished by many during the 70s and way beyond.

Jovan Musk For Men
Jovan Musk for MenFragrance Notes
Top Notes:Carnation, Amalfi Lemon, Lime, and Spices
Middle Notes:Lavender, Amber, Mint, and Spices
Base Notes:Wood, Musk, and Oakmoss

8. Pierre Cardin Pour Monsieur: A Bold and Refined Scent

A Bold and Refined Scent
Pierre Cardin Pour Monsieur EDT Spray
$44.00
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06/13/2024 10:24 am GMT

Pierre Cardin launched Pour Monsieur in 1972, giving the world a truly unique fragrance that pretty accurately represented the 1970s man. Its rich and complex scent profile radiated confidence and charm. Perfect for those who wanted a fragrance that was both bold and refined, Pour Monsieur was a nice mix of freshness and depth.

Lastly, its aromatic and woody notes made Pierre Cardin Pour Monsieur one of the more dynamic men’s colognes, from business meetings to romantic dinners.

Pierre Cardin - Pour Monsieur
Pierre Cardin Fragrance Notes
Top Notes:Orange, Lavender, Basil, Bergamot, and Lemon
Middle Notes:Leather, Carnation, Sandalwood, Patchouli, and Geranium
Base Notes:Leather, Tonka Bean, Amber, Benzoin, Oakmoss, and Vanilla

9. Lagerfeld Classic: Best Cologne for Masculinity

Best for Masculinity
KARL LAGERFELD Classic for Men
$60.00 $26.97
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07/23/2024 04:26 am GMT

You can’t talk about fine colognes and not mention Karl Largerfeld’s Classic. Yes, projecting masculinity was big in the 70s but coming across as elegant and sophisticated was still a huge part of this. And this is where Classic came in; a statement of timeless style.

I’d say that this timeless classic is one of those scents for men who like the finer things in life, with its rich blend of oriental and spicy notes. So you’d probably smell it at a gala event or quiet dinner. Overall, the Lagerfeld Classic has a depth and complexity that makes it a standout, ensuring its place as a 1970s favorite.

Lagerfeld - Classic
Lagerfeld
Classic EDT
Fragrance Notes
Top Notes:Aldehydes, Bergamot, Nutmeg, Sweet Orange, and Estragon
Middle Notes:Cedarwood, Intense and Sweet Jasmine, Iris, Patchouli, Rose, Sandalwood, and Tobacco
Base Notes:Amber, Musk, Oak, Tonka Beans, and Vanilla

10. Hai Karate: Ideal Gift for Men Who Love to Have Fun

One reason why I love Hai Karate was its quirky marketing, which made it a memorable men’s cologne for many. It was less about masculinity and sophistication and more about fun and cheekiness. 

The marketing campaigns would hilariously warn men about the “dangerous” allure that wearing it would give them, making it a household name and one of the best colognes to gift those with a sense of humor.

It wasn’t as “refined” as other colognes of its time, but Hai Karate’s blend of citrus and spicy notes made it a favorite for casual wear. Its unique approach to branding and its accessible price point at the time ensured its place as a memorable fragrance of the era.

Pfizer - Hai Karate
Hai KarateFragrance Notes
Top Notes:Lavender, Bergamot, and Lemon
Middle Notes:Rose, Geranium, and Heliotrope
Base Notes:Oakmoss, Vanilla, and Amber

11. Royal Copenhagen Cologne: Evokes European Royalty

Evokes European Royalty
Royal Copenhagen By Royal Copenhagen For Men
$19.90
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07/23/2024 04:30 am GMT

If you wanted to smell like European Royalty, then Royal Copenhagen was the fragrance you’d wear in the 1970s. It effortlessly gave off class and refinement, with its well-balanced blend of fresh and woody notes.

It was a great scent for day and evening wear, as well as for any gentlemen who wanted to feel like James Bond in Diamonds Are Forever. While it wasn’t the flashiest men’s cologne of the 1970s, its quiet elegance ensured its popularity through the decade.

Royal Copenhagen
Royal Copenhagen
Eau de Cologne
Fragrance Notes
Top Notes:Aldehydes, Lime, Lavender, Green Notes, Bergamot, Cardamom, and Lemon
Middle Notes:Carnation, Patchouli, Orris Root, Jasmine, Vetiver, Cedar, and Rose
Base Notes:Honey, Tonka Bean, Amber, Musk, Oakmoss, Vanilla, and Heliotrope

Best Classic Men's Colognes from the 1970s

FAQs

Why were musky scents so popular in the 1970s?

Because the 1970s were a time of change and trying new things, musky scents stood out and felt like the epitome of the modern man. Also, the warm, musky aroma was very fitting considering the decade’s bold spirit.

What men’s cologne was popular in the 60s?

Old Spice by Shulton Company was a favorite cologne among many men during the 60s. It was originally introduced in the 1930s as a women’s fragrance, but its spicy, oriental aroma transitioned to a men’s scent and became symbolic of the decade. English Leather is another very popular option from the 1960s.

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What’s Changed?

We updated this guide in January 2024 to reflect the most recent pricing information.

13th June 2024: This guide was overhauled with changes to our recommendations, latest reviews, and was re-fact checked to make sure our reviews are as up to date as possible.

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